The “Vertical” Web

the internet is becoming segregated into both vertical and horizontal techniques where vertical schemes rely on propietary techniques and are essentially for capitalization while horizontal schemes rely on user participation such as blogging, social networking, etc. whereas vertical internet companies rely on transactions and cash flow, horizontal rely on the virtue of assembly to attain a goal. where vertical companies are the skyscrapers, horizontal organizations are the subway, representing the means of access the various structural entities as a word-of-mouth endeavor

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